Shopping Centres

Even a busy town can have an area that’s quiet. There’s often a purpose-built shopping mall, a little arcade or a street or two that are just a little out of the way. You miss out on passing traffic and the good old sandwich board just isn’t grabbing the eye the way you’d hope.

We know how to change that for you, to give you a real identity as a must-visit area and increase the footfall and profit of every retailer in your area. So whether you’re an in-town shopping centre, a quirky back street that’s off the better beaten tracks, or even an alley with a special focus, we can help you thrive.

Shopping area websites

We ensure our shopping area websites are developed to benefit the street or shopping mall in question, the retailers within that immediate environment, and the shoppers themselves.

We offer market leading development, financial incentives, improved content management systems and ongoing account management for town centre shopping centres or locales, as well as discounted marketing services.

Retailers benefit from their own log-in area, improved offerings and route to market via vouchers, product shots and promotional incentives.

Shoppers benefit from improved visibility of products, discounts through vouchers and improved communication.

Our town centre shopping area websites are based on a modular system meaning, we can provide more cost-efficient solutions tailored to your needs, and with quicker turnarounds.

Modules include:

Store finders, newsletters, restaurants and cafes, visitor information, store news, store vacancies, events, commercial opportunities, countdown timers, community, data capture, maps, videos, product galleries, polls, kids clubs.

A director of retailmagnet will oversee each shopping mall project from start to finish.

Database building

Our shopping centre websites provide online data collection – saving on the time and cost of manual printed copies and data entry – as part of newsletters, kids clubs or competition entries and registrations. All data collected is checked to ensure data protection act compliance. Once a database is built, we can maintain its accuracy and carry out general upkeep, so your future marketing will always be on target and using the latest data.

Data profiling

Data collected from various sources can be profiled to enable targeted mailings and email, such as a customer’s birthday and yearly events such as St Valentine’s Day and Easter. The more targeted the message, the higher the response rate is likely to be.

Data profiling will also provide an overview of your customers, allowing centre activities to be more specific, relevant, and successful.

Design

We aim to impress with attention to detail and creative designs that exceed expectations. Whether your requirements are online or offline, we are experts in the following areas:

Event strategy

We can assist with event strategy in the shopping centre or shopping area by ensuring each event is promoted properly both on the website and through printed media. We also have a portfolio of ideas you might like to incorporate into your strategy.

Account management

Each client will have a dedicated team working on their projects, with one of the directors overseeing all work.

Retail seminars

We provide a series of retail-focused seminars covering all aspects of marketing, such as social media, mobile and online presence.

Call us on 0844 586 0078 to become the talk of the town.

Things get really, really exciting when we market your entire town. You benefit from increased visitor numbers attracted by other facets of town centre life and get even more ways of building greater and wider awareness about everything you have to offer. Interested in making things better for the whole town centre? Read our town centre marketing approach and ask your town centre manager if they’ve set the wheels in motion.